Why Do Startup Businesses Need to Invest in the Mobile App?

The very first thing that any startup needs to do is to remove certain preconceived notions about mobile apps.

These misconceptions include but are not restricted to:

• Apps are only meant for large enterprises and big brands
• Mobile apps are only for entrepreneurs who have a good technological understanding
• Enterprise app development is always too costly and complicated.

The truth is that mobile apps are not only for big businesses, but also for small and medium-sized businesses, including startups. Even then, you should be careful before investing in an app for your business.

Do not build an app just because you want to or because that’s what everyone is doing. Build an app for proper reasons, especially the ones that suit your business and marketing strategies. In this blog, you will find the top 5 reasons to build a mobile app for your startup.

Mobile App Development

Top 5 Reasons Why Startups Should Invest In Mobile App Development

1. People, even your customers, are becoming mobile

Everything starts with the customer. - Lou Gerstner

Almost everyone has a smartphone, whether they are teenagers or baby boomers. In fact, smartphones are now in the very fabric of the lifestyle today. People use smartphone apps for everything, from counting their everyday steps, getting groceries delivered to finding a life partner.

Results from various surveys give numerical proof to what was just described above.

According to emarketer, an average US adult spends 2 hours and 55 minutes on a smartphone in 2019. This is a 9-minute increase from 2018. Out of this, apps account for over 90% of this smartphone.

Your customers are among these smartphone users. These are tech-savvy customers who are now your evolved buyers. You need to build an app for this digital audience.

2. The youth is the customer and the entrepreneur as well

Most startups run by millennials. They themselves use smartphone apps for their everyday tasks. Most of the customers are also young and apps run deep in their veins. This can be leveraged as a great advantage for the business.

If you understand the customer mindset, you would know how they use their smartphones for various purposes. For instance, most customers prefer mobile payment option in the app and hence prefer it over cash. So, if your app can integrate an online payment gateway, it should.

Similarly, it becomes easier for you to interact with your customers if you use their feedback as constructive criticism. In fact, you can even interact with the users in real-time and gain valuable data about sales and user experience.

Here, interaction equals engagement which means a user that can become a potential paying customer.

3. Creating a brand for your business

Creating an app is like creating a brand name for your business. Your business will become more visible to your customers when they have installed your apps. Push notifications about your new schemes and offers will keep your customers in the loop.

According to a survey by Google, almost 9 in 10 smartphone users who describe a mobile app experience of a brand as helpful or relevant, would purchase from the brand again.

Apps make people aware of your business. They also act as a channel for user-engagement to gain data for your company that you can use to improve the reputation of your brand. How?

Well, startups can create customized content and recommendations that will boost how people recognize or perceive the brand name. In fact, they can take a survey and ask customers if they need push-notifications or in-app messages for promotional purposes.

4. Boosting sales and in turn, profits

The buying and selling processes have been completely revamped, all around the world. Why would customers take the boring and time-consuming way of going to the stores for shopping when they can buy almost everything online?

Internet-savvy buyers do spend time to research the products they want to buy, they read up on the reviews and find out the best deals to buy them.

More and more buyers are preferring to shop online or through mobile phones. It has become easier to provide top-grade services to clients through trusted mobile apps. It won't be completely incorrect to say that if you don’t have an app, you are actually missing out on ways to generate more leads and sales for your business.

Even numbers back up this statement. According to Statista, global e-commerce sales amounted to 3.53 trillion US dollars in 2019. This is estimated to grow to 6.54 trillion US dollars in 2022.

If you want to take a piece of this pie, you need to develop a mobile app for your startup.

5. The need to retain customers

Performance-driven apps play a great role in expanding the customer base. Your app can help you to increase your reach to the right audience.

Features like push-notifications, location-based messaging and offers help to connect with the target audience. These conversations are driven by more personalization as now you have more details about your customers.

Personalization is a great way to make the customers feel exclusive which helps in gaining loyalty. Once you have developed a product-loyalty among the customers, they will not choose any other service than you.

Retaining customers is the strongest suit of any business. This doesn’t only generate more revenue, but also generates recurring revenue which is a huge plus point. Your app gives the customers a genuine reason to keep using your services.

Concluding Remarks

Now, you know the reasons why any startup or even business needs to invest in mobile app development. If you are running a startup and were wondering if you should develop an app for it, hopefully now you have a better idea.

What next?

Get on to work. Contemplate on your business needs and what features you want in your app that can fulfill those. After that, analyze the market and understand the needs as well. The next step is to contact a mobile app development company and get the development process going.

You should also be aware that you are probably not the only one who is running a similar business or have a similar app idea. Ideas will clash, for sure. You must make sure that your app is intuitive and improves the company’s digital footprint.

Find something unique for your app so that it cuts through the noise of other businesses and generates genuine leads while also addressing the real problems of the customers.

Author Bio:

Happy Patel is a digital marketing executive at Space-O technologies, an android app development company. She loves to write informative articles and share her knowledge through content marketing. She is an avid reader and likes to read about the latest trends and news in the mobile app industry.

How to begin a Mobile App Business with Minimum Money and no Coding Skill

We all dream of a business that grows at a faster pace, the way the industry of mobile applications is growing. Do you wish to start one but worry about how you can with minimal money and absolutely no coding skills? Take a look here.

Mobile App Development

The industry of mobile applications is booming at rocketing speed.
A report by Statista projects that by 2022, over 258 billion mobile apps will be downloaded by the population across the world.

With this growing demand, the competition is growing equally to please the users of mobile applications.
Users now demand variety in the mobile apps they use which makes it quite mind-stretching for the developers to innovate so that they can thrive the hearts of their users.

However, if you wish to start a mobile app business but have a minimal amount of money and have never written or even read a line of code in your life, it is a tough road for you to walk.

But, here’s a catch for you. Do you have an excellent and extremely unique idea for a mobile app? If yes, the world of innovations opens up its doors for you.
Of course, to develop an altogether matchless app you need to know all the ‘ins’ and ‘outs’ of mobile app development such as app store guidelines, coding styles, graphic designing, and what not.

However, without this knowledge as well you can develop a promising mobile app which is pretty basic though, yet impactful for your users.
Here are some of the basics you need to cover while doing it all by yourself –

1. Become an App Developer on the App Stores

Whether you get the app developed by a professional app developer or develop it yourself, to sell it to the users, you need to register yourself as a developer on the Google Play Store and Apple App Store.

This is the basic step you need to start with because when you will complete developing your mobile app, you will have to submit it on these app stores for the audience to use.

The procedure of submission follows with a review by the app store’s QA teams for the basic quality parameters such as your app does not contain any malware or promotes anything illegal or harmful.

2. Project your App Idea

After initiating the process to become a mobile app developer, you have to project your app idea into a clear picture.
You can’t put all in the beginning and make it cumbersome for yourself and for your users.
Put it down on a plain paper and categorize what you want to do first in your app.

Initially, you probably won’t be able to design a complete huge and unique app as for that you will need expert coding skills; however, using the available tools for app development, you can design a basic mobile app which can be data-based application.
So, decide what you want to develop using what you have as your tools.

3. Tag it on the pricing scale

After clearing your thoughts, decide how you want to earn from it.
Decide the type of monetary trade you would like to make through your app, such as partnering with the companies having well-established websites and taking a share of the app sale as a part of the promotion of their mobile version or any other methods.

4. Construct your first mobile app

Here comes the big first step now. You have to develop your first app to make the project a reality.
You have several options for doing it. You can either learn to code, hire a professional developer or a team or use the mobile app developing tools available in the market.

Learning to code and then develop your first app may take you a certain age depending on your technical knowledge of coding.
Hiring a team, well, we are discussing the most possible conventional methods of developing a mobile app with a minimal amount of money; so, this option can come as a big ‘No’ in your mind. However, there are developers available in the market those are newbies as well and can develop the app for you at a minimal cost.

Further, we are left with this huge DIY option. Similarly, as we make websites using online templates, we have certain app building applications available in the market that help us developing a basic app depending on the niche we want it to cover.

5. Beautify it with graphics

You developed the structure, now you need to design it.
Add the most beautiful and attractive graphics and icons to your mobile app to gain the traction of the audience on the play store.

6. Snap its operability

Once developed and designed, you need to click the demo pics of how your users can use and navigate through your app.
Prepare a demo introductory video, so that it is very clear for the users to understand your app usage.
You need to submit these snaps to the app stores after finishing them.

7. Don’t let it go without a test

You are super-eager to get it live, but don’t make a mistake of submitting it without user-testing.
Test it yourself, ask your friend, or your mother or anyone; just make sure it is dumb-easy to use, only then it will be downloaded and used more.

8. Launch it in the ground

Heart pounding! The D-Day comes. You enclose everything and you submit your app to the app store for the launch.
All you do now is clutch your eyes on your email inbox to see that your app has gone live on the app store.

9. Blow your trumpet

Congratulations and celebrations, and now you do the most important task. Market your app.

Tell your friends, tell them to tell their friends, and their friends, and their friends and keep rolling the ball.
Socialize it and boast about it proudly. Get the maximum downloads and feedbacks, only then you will progress to the bigger step.

Have you got that in you?
A big idea always thrives regardless of the resources one possesses.
The same goes for mobile app development. Even though the competition is going breathless, if you have a unique idea, you will surely get the results of your efforts.

Author Bio: Sourodip Biswas is a Digital Marketing Professional at Space-O Technologies, a leading mobile app development and web development company.

 Being an adroit Digital Marketer, he focuses on the growth of businesses with thought-provoking ideas and apt strategies. He adores Mobile Apps and is passionate about sharing his knowledge by writing blogs. You can connect with him on Twitter and Linkedin.