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Credit Card

It goes without saying that when you hire a credit card payment processor for your business you must look beyond the initial price that you have to pay. Especially if you are a small business owner and your business volume is low, you must you must look at the services provided apart from the payment structures so that you are sure that it matches with your specific business needs.
  • Ideally, all credit card processors who are also referred to as merchant account providers will help you to facilitate such credit card transactions and in turn will charge a fee from you for their services.
  • You must also remember that, every time a consumer pays you for a purchase using either a credit or debit card, you being the seller will have to pay this specific fee to the credit card processing company.
There are different types of fees that the credit card processing companies may charge you and all these fees will take a lot out of your bottom line. According to The Nilson Report, a payment industry newsletter, it is pointed out thatsuch credit card processing fees can range anywhere from 2.09 to 2.33 percent. This is actually the weighted average processing fee charged by all card issuing companies including:
  • Visa
  • Mastercard
  • Discover and
  • American Express.
Therefore, when you hire such a company you must consider all these costs carefully so that you do not end up paying more than what you gain from making a sale. This is all the more essential for you to consider if you know that you have a customer base in which most of them use their credit and debit cards to make the payments. Why? This is because all these costs may seem very little initially when considering an individual purchase but when taken together, it can really add up to a huge amount and very quickly.

Choosing the right rate

Fortunately, you have specific and useful ways in which you can save a lot on credit card processing fee costs. Consider the pricing model of the company as different payment processing companies will charge you differently.

Therefore, there is no reason to believe that the convenient and flexible pricing model followed by Nadapayments will be followed by all such companies.
  • Some payment processing companies may charge you at a flat rate as well as a percentage of the sale made
  • While a few others may only charge you as a percentage of the sale.
Typically, it is best to choose a credit card payment processing company that charges at a flatrate fee plus a percentage of the sale. This pricing model is extremely beneficial for a small business that sells bigticket items as compared to those that sell lowerpriced items. This is because splitting over a percentage of your sale with the payment processor may prove better for your business in the long run.

Consider a few things

It goes without saying that you will need to do extensive research on the credit card processing companies when you choose one for your small business.
  • While doing so, you must also keep in mind to ask for a sample bill. This will give you a clear idea about how much you will be spending each month in paying fees to them for their services.
  • In addition to the fees for their services, you must also consider whether or not hiring their services will be cost effective for your business. Mind you, you will also have to purchase or rent a few gadgets that are essential for credit card and debit card processing.
However, not all credit card processing companies will charge you for these. There are a few that will offer such equipment for free. Looking for such companies will save you from such upfront fee or monthly rental fee for using their equipment.

Difference in processing

The processing process can be different for different types of purchases which will vary the price for such services. For example, the credit card processing process for in-person purchase of an item may be different and cheaper from a purchase that involves mobile credit card transactions.

Therefore, you must first decide what type of credit card transaction you will follow for your business in order to keep your fees under control.Typically, the type of payments you process will depend on a few factors but the most important factor is the type of business you run, whether it is e-commerce or a brick and mortar type of sale.

Ideally, you should opt for a credit card processor that will accept payments made through:
  • All major credit cards
  • Debit cards
  • Prepaid cards and
  • Gift cards.
In addition to that the credit card processor must also accept payments through different digital wallet payment methods such as:
  • Apple Pay
  • Samsung Payand
  • Google Pay.
Your processing system must allow your customers in your physical store to insert and swipe cards or tap on their smartphones to make a payment.

On the other hand, if you run any ecommerce business the payment processing solution must work on desktop as well as mobile devices both.

As for the B2B companies the most popular form of payment accepted is ACH electronic bank transfers, according to the Federal Reserve Payment Study.

The cheapest car processor

If you are looking for a cheapest credit card processor for your business, you will have to compare different such companies. However, you must remember that cheapest credit card processors may not always be the most costeffective option for your small business.

If you earn less than $2,500 per month it is best to work through credit payment facilitators or any mobile credit card processor. If it is more than $3,000 per month, you can work with Independent Sales Organizations, ISO or Merchant Service Providers, MSP.

If you work through these payment facilitators they will surely charge a higher percentage as compared to the other rates but you will save on the long run as there are no other fees such as setup fees, annual PCI compliance fees and others.
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Tips for Best Blog

There are a plethora of amazing blogs on the World Wide Web. So, how can you make yours stand out? How can you publish unique content? And, how can you attract new visitors and establish a loyal following?

There are various tips to set your blog apart from the rest. These tips and tricks can raise your profile and help you generate more traffic. We have curated a list of successful blog tips that will help you start a successful blog.

Read on to discover how these ridiculous tips will benefit you.

1. Before Starting

Before you start a blog, you need to choose a blogging platform. There are many free options in the market, including Blogger, WordPress, and TypePad. All these options provide free design themes which you can use to customize your blog. If you do not know how to navigate these pieces of software, do not fret. There are a lot of tutorials online that can direct you on how to use these blogging platforms.

2. About Integration

From an SEO perspective, you should integrate your blog with your website. This enables you to create content, and make the search engines love your presence.

But, if you cannot integrate your blog or avail the services of a web developer; start a free blog. Start a free blog and ensure that you include the link to your main website. For instance, you can include a link to your music portfolio.

3. Find your Niche

When choosing a subject to blog about, try, and find your niche. Write your blog based on something specific. By doing so, you will please your readers, as well as search engines. Do not be too general. Focus on one specialist subject. Find your niche and pursue it. Remember, do not go off-topic.

4. Write about what You Know Well

The number one tip to creating a successful blog is writing about what you know well. Write about what you know well, otherwise you will illustrate no passion in your writing. And if your writing has no passion, your content will be unimpressive. So, find a subject you are well-versed in and write only about that subject.

5. Provide Advantages

If you do not give the public what they want, your blog will never be a hit. Give the public what they are after. Provide them with a valuable browsing experience.

Value is visible through your content. If your content is not valuable, people will not read past your introduction. If your content lacks value, you can say goodbye to the chances of creating a loyal following.

6. Think about Marketing

Your blog will never take off if you launch it and ignore any marketing efforts. You must market your blog. You can do this by:
  • Chatting with other bloggers
  • Commenting on other bloggers’ posts. This will help attract people to your own site.
  • Writing about topics that are popular in the searches.
  • Contribute to influential blogs to help raise your site.
Whatever you choose to do, get out there, and market your blog.

7. Interaction

Get people to talk about your blog. Ask people to comment on various blog posts. Encourage interaction from your readers. Respond to your readers’ comments, ask for feedback, and establish a community. People love interacting. So, ensure that you are welcoming and responsive.


There are many reasons why readers may not comment on your blog posts. These include:
  • You are not making it easy enough for them,
  • You do not comment on other blogs,
  • You have too many pop-ups,
  • There are errors in your text,
  • You are not talking about the comment you are receiving,
  • You are slow in responding, or
  • You do not respond.
Make commenting easy. If people can interact on your blog, they are likely to return for more.

9. Do not let Negative Comments upset you

It is normal to receive negative comments once in a while. Do not the negative comments put you off or prevent you from blogging. You can delete any comments that you are unhappy with. Despite what people say, keep pushing and continue publishing great content.

10. Believe in Yourself

When your blog starts getting over 1000 visitors each month, it is easy to lose confidence. You can lose confidence in yourself and your writing prowess. Do not let your confidence fade away. There is a reason why you have attracted so many visitors. Keep believing in yourself and keep at it.

11. Add Images

Images add visual interest. Some of the best blogs include a lot of images. This is because people enjoy looking at pictures to break up the text. When writing a blog, ensure that you add images to give your readers something to look at.

12. Easy Reading

According to research, people scan through web pages instead of reading every bit of the text. So, try and keep your blogs as concise as possible. Provide lists whenever you can. From an SEO perspective, you should provide at least 250 words of text for a blog post.

If you struggle with trimming your content, you can seek help from customessayorder. All you have to say is “write my essay for me,” and a skilled writer will help you trim your content for easy reading.

13. Do not forget about Titles

When writing your blog posts, come up with punchy titles. Create titles that people search for on search engines. Create titles that are also catchy and interesting. You want to capture the attention of the reader and ignite their curiosity.

14. Social Network and Analytics

Do not neglect social media platforms. Ensure that you hook Facebook and Twitter to your blog’s RSS feed. These are great tools that publish your posts to your Facebook and Twitter accounts.

15. Check, Polish, and be yourself

Before you publish your work, you must proofread and edit it. It is critical to check your text for errors in spelling, grammar, or syntax. Such errors take away from your work and destroy your credibility. Such errors will also ruin your SEO as search engines do not appreciate poor quality.

Ensure that your text is error-free before you publish it. You can also get proofreading help from a resume service. Resume services provide proofreading and editing services. A fresh set of eyes will help you catch grammatical errors that you might have missed.

Well, there you have it. After reading this post, we hope that you now know what makes a successful blog. Integrate these tips into your writing and watch your blogs become more successful. Good luck!
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Australia PR

Australia is one of the most sought-after nations in the world for international students. Not only it provides great quality and variety of education, it is also quite affordable when compared to countries like United States of America, United Kingdom, Canada, etc. In addition to this, Australia also provides pristine environment with great job opportunities.

With passing time, immigrants have been having tough time getting permanent residency in Australia. It was comparatively easier earlier, but with new rules coming up and new policies in place, it is getting increasingly difficult for migrants to secure PR status in the country.

Let us go through some of the most common reasons why Australia PR is getting increasingly difficult these days.

More Stringent Rules

There have been many updates recently concerning the policies for immigrants.
The newer policies focus more on overall development of the country and not just few more-renowned regions. Australia is a big country and certainly has resources for large number of people, but more and more people are eyeing Australia PR and the government wants to make sure it absorbs only the skilled ones and not the ones who become liability on the country’s systems.

Newly-introduced policies are more stringent and test the immigrants on various parameters over a good period of time, making it increasingly difficult for them to secure PR.

Development of Regional Areas

Australia has more recently focused towards regional development, for the resources in regions like Melbourne and Sydney have extra pressure on them. The Government has made up strategies to distribute the population homogeneously throughout the country, and is providing extra perks to people who choose to study and live in regional areas.

Many other policies have been brought up by Department of Home Affairs to facilitate regional development of the country.

Course-Hopping Students

Agree it or not, most of the international students coming on Australian study visa have PR as their prime motive. While there are students who stick to their education line and end up securing job and experience in field relevant to their education, there is a big number that hops courses.

These ‘course-hopping students’ choose to take up courses that have better PR prospects in future irrespective of their educational background.

DHA strictly discourages this ‘course-hopping behaviour’ and considers it negatively when assessing PR applications. It is to be noted that there has been an increase in such category of students, which is one of the reasons it is getting increasingly difficult to secure Australia PR.

Scarcity of Skilled Individuals

Though there is no dearth of skilled immigrants in the country, there is a big number that doesn’t fall stand eligible for PR. Per the new policies, the territories are offering extra points and PR (in some cases) to immigrants who choose to study and live in regional areas, but this is what immigrants are finding difficult to cope with, for the regional areas have less number of job opportunities as compared to more developed areas like Melbourne, Sydney, Canberra, etc.

The drive to develop regional Australia has just started and will time to show positive effect. In midst of immigrants preparing themselves for the regional areas and the Government trying to get the new policies in place, time is certainly losing, making it a little more difficult to get Australia PR as compared to the recent past.

While the policies change and make things different for immigrants, the best approach still remains to start early, stick to the best PR-pathway course and gain relevant experience, thereby making your profile stronger and securing Australia PR.
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CAT Eligibility

CAT Exam Eligibility Details

Well, public exams have always been a great career path to enter the government sector, both central and state government though. You might have heard about CAT examinations which is appeared by students before applying for MBA, and you need to know that CAT is actually a computer based common admission test which students need to apply as the entrance exam for pursuing into MBA for sure. However, before you apply for the same, you need to know a few important details about CAT though.

Here we have put together a few details about CAT exam and other important details about the same examination that would help the candidates to get more details about the same for sure.

CAT Exam Eligibility Details: The Complete Guide

CAT, which is also known as Common Admission Test, which is a computer based test as specified already though. This particular test is conducted by the IIMS which can help in entrance for the entry into the MBA programs though. However, the students have to actually clear the CAT examinations to enter into the MBA program for sure. This particular examination is held all the year, or every year conducted by the IIMS which is on a rotational basis and of course in the regular basis for sure.

You will find a loads of top schools inside the country that would accept the scores and would accept the candidates into the MBA program though. IIMS actually offers more than 4000 seats that is exactly the admission for the management programs for sure. However, you need to know that CAT examinations and programs generally begin their admission process and the programs during the time and period of August for sure. This process goes on from August to November for sure.

Graduates from different types of streams and branches that is actually helpful to pursue through the MBA program though. Here we have actually mentioned the eligibility criteria for 2019, and it would be simply helpful for you sure.

CAT Eligibility Criteria

  • A candidate will be actually eligible to appear in the CAT 2019, if the person does hold a Bachelor’s degree with minimum of 50% marks or more than this particular percentage in the degree examination conducted by any recognized university of the country.
  • When counting the degree and the marks, while applying for CAT, even the CGPA is counted that is scored by the candidate in the degree examination or in the diploma degree for sure.
  • However, the candidates who does not belong to the general category or the open category or if they belong to the reserved categories, such as Schedules caste, scheduled tribe, and differently abled and reserved is needed to apply in CAT, and the score should be at least 45% for sure.
  • However, if you are a candidate who have applied for the final year university examinations and if you are waiting for the results then you can also apply for the CAT examinations for sure. Hence, you can also apply for the CAT examinations and eligibility for sure.
  • For applying such examinations you need to know that there would be a plenty of procedures and processes to be fulfilled for sure. Also, you have to fill in the requirements as well, and there you also have to take care of the documents that you need to submit for sure.
  • However, the percentage of this particular marks will be actually calculated on the basis of CGPA that is being provided by the university or the recognized university for sure.
There are more eligibility requirements that needs to be known before the candidate actually applies for the CAT exam for sure. However, before applying for the same examination, the candidate need to know more of the eligibility facts as per the 2019 CAT regulations and formalities for sure.

More eligibility facts for CAT

  • You can simply appear for CAT examinations, if you have either applied for the graduate examination or degree examination or even if you have passed and cleared out the degree examination though.
  • Of course, the degree has to be done from any of the recognized university or an institution for sure. Well, it is also necessary that you need to submit the documents as per the requirements that have been asked for by the IIMS for the CAT examinations.
  • However, there would be minimum eligibility for the CAT examinations for sure, and it would be simply ensured by the IIMS for sure. As IIMS is the institute that shortlists the candidates as per the scores and the grades scored by the candidate though.
  • It is important that the candidate need to have all the significant details which is actually required in the IIMS when you are applying for the CAT examinations for sure.
  • The candidates while filling up the CAT examination forms online, he/she needs to have all the valid information that would be needed in while during the examination for sure. All the information and personal details includes, the email address and phone number, wherein the examination details would be passed on though.
  • However, there is a good news for all the CAT aspiring candidates, which states that, there is no age bar or maximum age limit to apply for CAT and pass out the examination though, and there you can also get more details with the help of age calculator.

Important details:

When it is about applying for the CAT examinations, you actually need to look for all the details and then you also need to know the difference between CAT eligibility and the IIMS eligibility criteria though. It is recommended that you figure out the difference and then apply for the same. Otherwise, you can also go ahead with CAT examinations through the online portal that is conducted during the period of August and November.


Well, you can simply go ahead with these CAT eligibility criteria, and then you can go ahead with the procedure for sure. However, you can simply look for all the details that is required for CAT examinations of 2019 as per recent syllabus and rules though.
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There are several different games available in the market currently and game lovers can’t stop them playing them all. The games are available for the smartphones, pc, and video game consoles and the market is going to increase in the future for sure with game enhancement via AR and VR. 

Have you played the famous Akinator unblocked game? If not, you must play it today only as it is a quite amazing game which will give you some fun moments playing it in your busy day schedule.  Today, in this post, we will check the game in detail and let you know what is it all about. So, let us continue reading ahead and see what this game brings for us.

What is the Akinator Game?

The concept of the game is such that there is a web-genie named Akinator who asks you to think a fictional or real-world character and then asks you series of questions to guess the character that you have thought of. Interesting, isn’t it?

For example, suppose you think of Hollywood actor: Tom Cruise. Now the akinator will ask you some questions and based on that it will guess the correct answer. It will keep on asking you questions until it reaches to the right answer. If its guess goes wrong, then you can continue playing it for 3 times until it accepts defeat. Then, you have to let him know what was the name of the character that you have thought of. Got the idea?

You might be shocked to know that 99% of the guessed answers are the correct ones. (Only some of the damn difficult ones that are not in genie’s database gets wrong!)
You might be wondering how he can guess what I am thinking, right? That’s true, everyone thinks the same when we introduce this game to them. But, no need to worry, you just need to enjoy playing the game.

History of the Game

The game is based on an AI program created by three French programmers. When these programmers were traveling, they got the idea to develop such kind of game and since then their idea has worked wonders. The web app got very popular soon after the launch and then the mobile app version of the game also got released.

The game is currently available for free for both the Android and iOS platforms. The VIP version of the game is 1.99$ and it serves the same concept and functionality but it comes without ads. Windows users have to pay 1.99$ to get the game as it is not free over here. The web version is again free.

How to Play the Game?

Step 1: You can either install the app on your smartphone or go to website for playing it. Now, you have to enter your age and click the Play button to start playing it.
Step 2: Now, think of some character. Any fictional or real character. It can be any celebrity, musician, politician, YouTube star or anyone else. It can be a cartoon character as well.
Step 3: Now, it’s your turn to answer the questions that Akinator asks to you. There will be 5 options to these questions: “Yes”, “No”, “Probably”, “Probably not” and “Don’t know”. You have to answer them as frankly as you can to get the correct guess.
The Possible Question List is as Follows:
  •       Is your character a male?
  •       Is your character fictional?
  •       Is your character Indian?
  •       Is your character living?
  •       Is your character an actor?
  •       Is your character into politics?
  •       Is your character currently more than 40 years old?
Step 4: You will be asked some 15-20 questions before it guesses the answer.
Step 5: Then, the genie will ask you if the guessed character is right or wrong. If it guesses the wrong character 3 times then you have to type the name in the box provided and it will get stored in the database.
So, here was a brief overview of the Akinator unblocked games. Hope you enjoyed reading the article. We ensure you will have more fun playing the game so just play it today. Don’t forget to follow Technographx to get updates on more such interesting games!
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With the workforce being vastly different than what it was a mere decade ago, employers have been trying to identify what exactly helps boost engagement among younger employees. The answer is fairly simple: all it takes is effective communication. Through this tool, one can ensure that employees feel a greater connection to their teams, managers, and organization, and this translates into higher levels of engagement and productivity. Managers and leaders can ensure higher engagement levels just by evaluating their communication styles, and focusing on a rewards and recognition system over a system that only values competition.

How Can You Improve the Way You Communicate With Employees?

“While crafting any communication with employees, you must keep in mind that everyone has their own motivations and engagement drivers,” recommends Domus Inc, a leading employee communications agency in Philadelphia.
These drivers can be categorized into these 7 categories:
  • Reward: Many employees are driven by their rewards and need to know what they can gain from any exercise.
  • Recognition: This has become an increasingly lauded form of driving engagement – recognizing an employee’s work results in positive motivation and better productivity.
  • Opportunity: Showing employees what opportunities any work can lead to can help you make employees feel more engaged. 
  • Process: Understanding the kind of autonomy an employee expects can help you communicate in a way that resonates with them.
  • Product: Employees are also driven by the work they do and whether they have any creative license.
  • Working environment: Employees also respond to the work environment created for them – this includes their office location, the way they are treated by others and the decor of the environment. 

How Can You Communicate in a Way that Resonates with the Person You’re Speaking to?

While the above points are general guidelines to keep in mind when creating communication, to truly ensure your words resonate with the people you are talking to, you must keep in mind the following:
  • Audience: who are you speaking to?
  • Timing: is this the right time or you to communicate the message?
  • Message: identifying what you want to tell people and what you expect from them
  • Clear: Speaking in a manner that makes your expectations clear
  • Concise: Ensuring that the communication is crisp – trim the fat from the communication and you’ll be able to deliver your message in a better manner
  • Language: You must use language that people can understand. Don’t rely on jargon or management phrases too much.
  • Tone: Speak in a professional tone when speaking to employees.
  • Channels: Use the correct means of communication that fits your needs, such as a talk in a private room, an email, or so on.
  • Context: Explain what the bigger picture is so that employees can understand the importance of your communication.
Speaking to your employees in the right way can ensure higher levels of productivity, engagement, and even loyalty to the team or organization as a whole (these stats by Dynamic Signal suggest the same). This can help you ensure that you get the results you always need!
For more insights, consulting employee engagement strategists can help. So get in touch with one today!
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Mobile App

Most of the companies have started to build the apps for their business but by only developing the app is not enough, it needs awareness for their targeted audience. The company must follow three routes to acknowledge their audience.

1) Create a demand generation

Express your marketing strategy that the audience must get pulled over your product or services but to do that you must know your goal first hence identify the goal, such as the outline of your audience’s behaviour, etc.

2) Create a Lead Generation

The next funnel is to create the lead by using your strategy like offers, discounts, content too.

3) Create a CRO

The last funnel is to convert your visitor into the action by your approach to the design of the product or services.
These three funnels are just for awareness of your business but if the first important stage is marketing.

There are lots of ways to market your app in means of digital marketing because most of the people were using the internet where the growth of users gets increased due to the increase of smartphone versions and technology. We have to consider the cost of the marketing taking place via smart devices because the investment must give you a profit, not a loss. Thus I have noted down the steps to follow for app marketing.

Budget your App with Benefits
Without knowing a proper way to invest in any field to obtain a profit is useless. The same thing is happening in the mobile app industries because there are nearly more than 31% of marketing efforts getting useless as per the Manifest. This is because you don’t carry a formula for your marketing budget, that’s why I have given you the method to apply it. Where Expenditure on Ads/Total installs=Cost-per-install.

Thus the CPI is the main component to determine the profit of your app marketing. To set the budget is not enough; you need a flow to increase your return on investment (ROI). And also you must be tracking your key performance indicators. That might be your lead to the conversion part of your business.

Hence I have given some important considering part in-app marketing below.

1#.) Practise the view of Social Media

Social media is the platform for many businesses. They earn more by the advertisers only. There are lots of platforms that enhance your business goals; it completely depends upon your business. Promoting an app on social media is an easy thing you must know to use the platform very well such as Facebook, Instagram, Twitter, Etc. Each social media has many followers. You just need to concentrate on your design which will help you to get promoted easily. To create brand awareness it is important to make use of the tool for designing in means of graphics. The content also plays a unique approach in your add to convert into action.

Let me take with Instagram, where nowadays app marketing runs more than facebook. Many top companies were using Instagram as their top preference for app marketing. It has many features to use in approaching the customers. Such as stories, videos push notification, etc. And also you must think of the device view fitness, character length, image quality, video quality, size of the image. These basic terms are more important to handle your app which must favorable for your audience.

2#.) Earn more through the Video

It’s not an impressive thing that video plays a major role in terms of marketing. We all know that most of us like to watch movies that are the key point that stills the video is running in the marketing factor. This is because you can explain your product with more elaborate and can reach a high amount of audience.

I have noted down the factors that must be followed when you are creating a video for marketing.

Brand Promotes Automatically— the video must possess in a way that creates a style and uniqueness of your brand and automatically audience starts to follow you.

Message – The important set-up is to find out the reason why you have created the video,

To whom this video is going to reach?

How they think by seeing your video?

What is trying to convey through it?

Pain point- You must know the feeling of your audience so that you can easily reach them by heart. It may be anything like us laugh, cry, or get angry about something.

You must always be clear about your video quality and audio quality. Both must be in proportion to enhance the app to get notified.

3#.) Start an App Party

To cover a specific geographic area for your marketing then you can make use of the feature of facebook called launch event. It can easily create attention from your local community and the media.

This strategy is for those people who want to target their local community. They can target the members of those communities by finding out where they gathered most. It can easily reach the potential customers of your goal with a perfect location and elevates the lead very easily. This feature is getting famous among the local communities of facebook.


Marketing your app is not that difficult to take place only if you know how to handle the various strategy and tools of the platform. Multiple resources can help you to promote your application. You have to make use of the busiest platform to promote your app. And make use of the video type marketing strategy to make an alert to your business easily. Just be aware of your audience’s movement to reach the potential. And track the Return on investment for your business profit as I mentioned above follow the formula for your budget investment this can help you to know whether you are applying the budget is benefits or not. The above tips that I have mentioned can make your app to reach your audience easily.

Author Bio:

Melissa Crooks is Content Writer who writes for Hyperlink InfoSystem, a mobile app development company in New York, USA and India that holds the best team of skilled and expert app developers. She is a versatile tech writer and loves exploring latest technology trends, entrepreneur and startup column. She also writes for top app development companies.
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SEO Plan

Online marketing can be confusing. With numerous components and endless considerations, planning your digital strategy can take time and effort. Marketing experts, however, agree that it all starts with SEO. Search Engine Optimization, or SEO, is a comprehensive term for all strategies that are used to promote a website organically on search engines. You are basically trying to optimize your website with various strategies, so that the site appears on the top, or at least on the first page, of Yahoo, Bing and Google. In this post, we are discussing more on creating the right SEO plan and things that matter for good results.

Find the right company

Selecting the right SEO Company in Singapore for your brand is the foremost aspect that matters. SEO is always outsourced, even by companies and enterprises that can afford to have an in-house team of marketing experts. SEO agencies bring the necessary experience and expertise to the table, and they are capable of managing the needs of your brand in the most practical way. More importantly, you only pay a fixed part of your marketing budget on SEO. Find a company that has worked in your niche, has clients in different industries and will be willing to do a website audit for free.

Focus on content

Keyword research may be the most important task in SEO, but you need content. We are talking of relevant, unique content that your audience wants to read. Keep in mind that just having a blog and posting regular content on your website is not enough. The contents will only make sense when they have some relevance and importance to the reader. You have to identify the language that your audience speaks and create content that they would read.

Social media counts

SEO and social media are closely related, and unfortunately, brands don’t often recognize how these two online marketing components are dependent on one another. Social media mentions and shares can boost your SEO results considerably, because Google does take brand value on that. Companies that are being talked about on social media may benefit in terms of search results, and this, in turn, gets more traffic to your website. You have to create an SEO plan that comprehensive of social media in the first place.

Fix your website first

On-page SEO may not seem very important, but unless you have a website that can retain and engage visitors, all SEO and marketing efforts hardly make sense. Ensure that your SEO plan includes review of the website, at least once in few days. From the speed of the website to some of the smaller aspects as descriptions, images and SEO components, everything has to be checked and should be on-point. You may also want to get the design done from scratch. Even the most promising websites need to be redesigned after a point, because the theme has to be in sync with the trends.

Link building

SEO should be comprehensive, so focus on core aspects like link building and guest posting. If you have hired an agency, ask them how they approach the process of link building, because Google is very particular about this aspect. You cannot really manage with paid links or low-quality links anymore. It has to be in sync with the actual guidelines and the content used has to be stellar.

In conclusion

If you can focus on these basic aspects, creating a SEO plan doesn’t have to be complicated, at all. It is also necessary to review the entire plan at least a few times, before the final steps are taken. Check online for SEO companies now!
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Website redesign

In this age of the Internet, your website can also be considered as the face of your brand. Thus, you must keep your website's look up-to-date.

And if you are redesigning your website, a lot of factors should be considered during the process.

But how do you exactly know that it is time for a site redesign? Well, the answer is not as straightforward as you think it is.

To help you decide, we came up with the ten key signs that will tell you if it is now time to redesign your website.

Your conversion rates are decreasing

Adding web analytics is an excellent way to keep track of incoming website traffic, as well as conversions. You can also track phone calls, downloads, form completions, and so on.

Various aspects can cause a low conversion rate on your websites, such as having a poor user experience or an outdated site design. That’s because these issues make it incredibly challenging for visitors to find what they are searching for on your site.

Meaning, there is no clear path of conversion on your site. Users can easily get lost, distracted on their way to filling up forms, or on the check-out.

Also, if ever they make it to your offer, contact, or check-out page, they can still be turned off by forms and pages that are poorly designed. It can also create suspicion and distrust among site visitors, especially if you are asking them payment or personal information.

A good site redesign allows you to create a better UX for your site visitors. Thus, improving your conversion rate.

It’s not helping you with your business goals

If you cannot completely carry out your marketing strategy, you would not be able to achieve your business goals.

How is that so? Well, remember that your website can be a powerful tool for your business. The way that your site will look and feel will have a significant effect on your marketing, sales, and your customer's overall satisfaction.

For instance, part of your marketing strategy is to fulfill a goal and engage more users. You also want to generate more leads so that you can support your business and raise brand awareness.

You cannot keep up with all the demands if you have an old site. It needs to be able to generate enough qualified leads so that you can be able to give a remarkable site performance.

It’s not fast enough for your visitors

Most users expect your site to load quickly. Check out Google’s PageSpeed Insights Tool and see how long does it take for your site to load on both desktop and mobile. That’s because speed is one of the most crucial factors in how your site will rank on search engines.

A slow loading site can turn off impatient users away, which will click back if they cannot get what they are looking for in just a few seconds. Over time, you will suffer from high bounce rates, and this can decrease your conversion rates as your consumer satisfaction drops.

A slow loading site can be factored for several reasons. Maybe you have too many videos, too many outdated codes, and erroneous scripts.

As a general rule of thumb, your site should load at least 3 seconds. If your site is not loading in such a way, then it is high time to consider site redesign.

It doesn’t function properly on other devices

A lot of people spend time on their phones and tablets these days. In fact, according to Smart Insights, a whopping 20% of Google searches are done on a mobile device.

But it doesn't end there. More than half of local internet searches are done via mobile devices.

So, these statistics tell you that most of the world has already gone mobile. If your site is not optimized for mobile devices yet, then it is high time to consider a responsive redesign for your website.

It’s not secured and protected with HTTPS

Older sites are in greater danger of being hacked because they mostly rely on the technology's security updates.

The reality is that your website can easily be hacked. That's why, it is crucial that all the important data, which can expose or endanger your users and your business in any way, should be properly secured and protected.

To make your users (and business) a lot more secure, you need to utilize the Hypertext Transfer Protocol Secure (HTTPS). What HTTPS does is that scrambles your data to and from your site, preventing unauthorized users from reading it.

Utilizing HTTPS will also give your website a secure padlock icon whenever its viewed on Chrome.

It contains dead links

Dead links, also known as broken links, can be harmful to your site’s user experience.

Although they may appear to be ordinary links, they do not send visitors directly to the intended page when clicked. Instead, it brings them to a 404 error page.

It’s hard to navigate

Sometimes, users might not easily find what they are looking for and will find it daunting to navigate different pages on your site. Some of them will eventually become frustrated and leave.

Sites that are usually difficult to navigate are the ones that have too many contents and has a lousy site architecture. Plus those websites with an interface that does not help visitors find exactly what they are looking for.

If that's the case, then you need to embark on a site redesign.

Your site's navigation is also important to search engines because Google always wants users to have an excellent user experience. It will rank sites poorly if they have a lousy navigational structure.

You must redesign your site for better navigation, easier to find call to action (CTA) buttons, more internal links, and less clutter.

It uses ineffective calls-to-action

You should have a clear and effective call to action to guide visitors with the next step that they should take when engaging with your business.

Make use of a website design that is innovative when using call-to-actions. That will help take visitors from point A to point B, such as from your home page, to your purchase page. Without these CTAs, users are less likely to navigate your website with ease.

It has an outdated design

As your business grow and evolve over the years, your site that might have worked well back in 2014 may not work well in 2019.

So, if you have a site that is already a few years old, then chances are, it is already outdated.

Websites have changed over the years. Today, more and more people want a clean design and easy navigation. So if you have a site that is cluttered, outdated, and messy, it is time to consider a site redesign.

In a study by ResearchGate, 94 percent of users say sites that have a good design are more trustworthy. Your customers and prospects must trust you, and a powerful redesign can make that happen.

Redesign Your Site to the Next Level

A site redesign can be a major game-changer for your brand or business. That’s because it can help expand your brand’s customer reach, as well as improved your sales and revenue. Consider it as a long-term investment that will contribute to your success over time.

About the Author - Kenneth Sytian is the CEO of Sytian Productions, one of the leading website designer Philippines. He has been designing websites and developing web apps for more than a decade. He is considered one of the top influencers in web design and development.
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Chicken Dishes

Food, food, and food is the highlight of every wedding. And one of the most appreciated additions to the wedding menu is none other than the delicious chicken.

This tender meat melts in everybody’s mouth, further flattering the taste buds.
Chicken is the widely preferred choice all over India.

Moreover, all the grand non-vegetarian menus are incomplete without chicken.
The best part about chicken is that it can be turned into super delicious dishes, and can be an excellent choice for wedding food.

But for cooking all these varieties of dishes, you need good cooks and you can find such top wedding caterers in delhi.

To help you with the menu fixing, we made a list of popular chicken dishes that can leave all the guests awestruck!

Tandoori Chicken

If you want to prepare a lip smacking dish then this could be the best option.
Tandoori chicken is one of the most popular choices that every Indian loves.
This is prepared by marinating the chicken in yogurt or curd with spices and then it is roasted in the tandoor (hence the name.)

The tandoor gives the chicken a very smokey flavor.

Mughlai Chicken

This dish is very famous in bengali menu and dates back to the Mughal Period, as the name suggests.

In this the chicken is served in thick, creamy and not so spicy gravy.
The gravy is made of expensive ingredients and has a very rich taste.
It tastes very good if served with rumaali roti.

Chicken Peshawari

This dish is from the city Peshawar in Pakistan and is named after its origin place.

This chicken curry has a powerful aromatic effect because it is made with ground spices.

It can be the right choice as a starter if made with thick gravy.

Murg Malaiwala

This dish is commonly known as malai chicken and has white creamy gravy.
This dish is prepared with spices and dry fruits to make up the gravy.

And the best part is, you can cook this dish without ghee, butter or cream as well. It can taste heavenly if paired with butter naan.

Bengali Chicken Kosha

Traditionally, this is a mutton dish but because for the love of chicken, people cook chicken like the mutton.
Kosha means cooking a curry for a long period of time.

It is usually spicy and is made on the base of a bay leaf and customized according to the particular household.
This Bengali dish can be served with hot luchi or puri for a more refined taste.

Chili Chicken

This easy to make chicken recipe is every child’s favorite dish.
Rather than serving Manchurian and fried rice, go for chili chicken and biryani!

Chili chicken is an Indian version of a popular Chinese dish called ‘soy chicken. It is usually dry and served with flavored bland snacks to balance the spiciness of the dish. It can be a bit expensive as it calls for boneless chicken.

Lemon Chicken

This is a very contemporary style of cooking the chicken.
Here the chicken is cooked in a tasty lemon sauce base.

This sauce has a very good aroma and it is usually very rich in taste because the sourness is balanced by seasoning crushed black pepper over the dish.
Three Bonus Chicken Dishes: You can also serve chicken changezi, chicken korma, or chicken shami kebab if you want to add an exotic taste to the menu.

And don’t forget to serve these chicken dishes with proper naan breads or baked breads as it will enrich the flavor to a great extent.

We hope these dishes will make up to your menus and will impress all the people relishing it!