Entertainment in the time of isolation

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Entertainment in the time of isolation

Safe Milli
| November 25, 2021 Last Updated 2021-11-26T07:26:37Z
The first year of the global pandemic was one of the most difficult experiences for the whole world. Isolation, fear and the changes in the economy and its different branches, from commerce to entertainment. For some of those who could have moved their businesses to the online sphere, it was one of the best decisions. Why? It turned out that some activities taken in the comfort of one’s own home are much more pleasant and the customers return to them - we’re referring here to entertainment, of course.

Source: Unsplash

The place of entertainment now


Even before the pandemic, when everyone could still easily go out, spend time in cinemas or anywhere else, certain branches of the entertainment industry were expanding to the online world. It brought more opportunities for income and resulted in streaming platforms, gaming platforms and such. Those who bought a subscription or paid a one-time payment gained access to a great number of TV series, movies or games. When the pandemic began, people had to isolate themselves, stay at home, this form of entertainment turned out to be not only the best but also the only possibility to keep the business running. Moviemakers, big companies, game makers - they all needed to move entirely online.

Forbes added up the income and popularity of different branches of entertainment in 2020 in one article https://www.forbes.com/sites/bradadgate/2021/04/13/the-impact-covid-19-had-on-the-entertainment-industry-in-2020/?sh=3aeaa88e250f. It shows up that the businesses connected to entertainment not only survived but thrived and are constantly developing to this day.

Streaming and entertainment platforms


The most popular form of entertainment now is streaming platforms. They allow their users to watch favorite series and films from any place. All that is required is an account, a subscription and access to the Internet. It has so many benefits that, most probably, even when the pandemic is gone, people will still prefer streaming platforms to cinemas. This means that all those new users acquired through a hard time of pandemic and isolation will turn into permanent customers. The groups in the audience will only grow, and who knows, maybe if not the pandemic, the growth of income for this branch of industry wouldn’t be so significant.

Not only movies and TV series gained popularity in the last year. The gaming industry has also been thriving because people who were stuck at home more eagerly reached for easily available forms of entertainment - video games. Some of them, like multiplayer games, allow interacting with people, which in the time of isolation is a great advantage for some. There are also possibilities to move a substitute of real-life experiences into the online world, e.g., when it comes to playing in a casino - in this case, in an online one. Sites like https://www.casinos.co.za/ allow everyone to safely play on secure platforms from every place in the world, like South Africa. Everything is tried-and-tested, and the players might feel like they are in a real casino. This is an ideal option for the time of isolation.

What can the oncoming future bring?


As with everything, predicting the future of the entertainment industry is only guessing and sometimes wishful thinking. It might turn out that what was expected will never happen, and the unthinkable will become a reality. As for now, experts believe that it is highly possible that the various branches of entertainment will continue to develop and no less, but more people will turn to the online world for a bit of fun. The same predictions apply to music, the movie industry and gaming. Mostly because it allows the companies to reach wider audiences, sometimes at a much lower cost. Numerous experts are interested in the future of the whole entertainment industry, and the topic is widely discussed in various articles, such as this one https://medium.com/the-entertainment-engine/what-is-the-future-of-the-entertainment-industry-for-the-next-year-ahead-55db91392f05 on Medium.com site. One thing is sure, the pandemic we still live in, but mostly its first year when the whole economy almost stopped for a long period, strongly influenced even those branches that were already deeply rooted in the online sphere. Now, only time will tell if, for the entertainment industry, this time of isolation proved to be truly fruitful.
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