Why Is Giving Customers Options One Of The Best Business Practices?

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Why Is Giving Customers Options One Of The Best Business Practices?

Safe Milli
| April 28, 2021 Last Updated 2021-04-28T17:40:56Z


Source: Unsplash

No one wants to be left behind, and in business, left for a competitor in the same industry. To avoid this, there are many business practices a company can follow to ensure their customers are happy with their service. Good business leaders know that, to manage their business, they need to establish monthly budgets and monitor their gross profit percentages. However, great business leaders know that spending the extra time making their customers feel welcome and comfortable is also important to managing their business

Many businesses follow the practice of using customer service representatives that are easy to approach to maintain a satisfactory brand experience for returning and prospective customers. But there is one other business practice that could help with customer satisfaction, and that’s the availability and types of choices a business provides.

Why Should You Offer Customers More Options?



Offering choices and options to your customers is one of the best ways to attract new and returning demographics. Customers want to feel welcome and as if they belong. By staying in one designated lane, businesses will miss out on hundreds of potential customers who could improve their brand loyalty.

More importantly, since we live in a world where choice is everywhere, customers actually expect companies to present them with multiple options. If you do not, they may go elsewhere. Increased options only hinder companies when they aren’t simple or easy to understand. But, if they can become clearer and offer basic options, customers will feel happier and more in control.

Which Industries Do This Well?



The online casino industry understands the importance of choice especially well. Many platforms not only offer players the choice of hundreds of different slots, classic table games, and live casino games as well. These latter titles utilize live dealers rather than a random number generator. There are also many options when it comes to online slot games, like Rainbow Riches, which gives players the choice of different slot games like a 20 pay line slot, a cluster pay slot, and a 10 line slot. By offering players several options, it is no surprise that the global online gambling market is forecasted to have a value of more than $92.9 billion in 2023.

The entertainment industry also understands the importance of choice. On streaming platforms like Netflix, which has 200+ million global subscribers, viewers have hundreds of options to choose from in multiple genres, including original series. There are also several streaming platforms to choose from, depending on the content that the viewer is looking for. While Disney Plus offers all Disney content, platforms like Shudder give horror movie buffs their own space to absorb anything and everything spooky.



Source: Unsplash

By offering multiple options and choices, customers can feel empowered and happier. It is a business practice that will help company's earn revenue but also help their reputation with customers, who might tell their friends and family about the different options. As long as companies don’t overcomplicate the options, this is a simple yet highly effective business practice.



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