Are you an advertiser? Do you want more people to engage with your offerings? Do you want more traffic on your website? If yes, then Google Ads is absolutely one of the best ways to capitalize on the enormous searches focused on your products/services.
Google Ads will help you get the exposure you require to expand your operational efficiency. Plus, it is one of the easiest ways to generate more leads and drive more revenue
If you're still contemplating whether you should consider investing in these advertisements or not, below are five fascinating lesser-known facts regarding Google Ads that might give you the much-needed push… because hey, it is absolutely worth it!
1. You earn double of what you’re going to spend!
Statistics reveal that most organizations observe an RoI of about 200% as soon as they invest in Google Ads. And this is one of the reasons why Google Ads is one of the most successful methods of advertisement.
Internet Ads has its own beauty. Unlike traditional advertising where the ad copies target greater masses, the targeting of Internet ads is extremely narrow yet records high conversion rates.
2. Google owns 71% share in the market
Ever since Google was founded, it has been on the top of all the available search engines and today owns 71 percent of the market share. Simply put, Google emerges as an invincible player even though other players like Yahoo and Bing are trying all their might to give it a tough fight.
Further, most internet users today are using Google to locate companies, goods, and services. So, if you want to drive sales, it will be wise to allocate the majority of your resources for advertising on Google Ads.
3. 90 percent of Internet users see Google Ads
Yes, you read that right! More than 90% of the people using the internet see Google Ads, irrespective of whether they have installed an ad blocker or an ad blinder.
Ad blockers are certainly a rising concern. Yet, research suggests that it is being viewed by people more than on any other social engine platform. Thus, it may be concluded that the future of Google Ads appears extremely bright.
4. Customers call you directly through Google Ads
Close to 70% of the people call businesses directly through Google Ads. This means integrating the contact option on your Google Ad copies boosts your chances of getting connected with your prospective customers.
So, if you haven’t yet experimented with this, then now is the right time. By rerouting the transitional path, you're sure to get more sales.
5. The power of buyer-intent keywords is real
Marketers have always emphasized the power of keywords but it has multiplied ever since the emergence of Google Ads.
However, this doesn’t mean any random keywords will help you generate the desired results. You must use buyer-intent keywords like prices, free, discounts, delivery, and others to further increase your conversion rates.
Stats reveal that almost 65% of customers click on Google Ads that are more focused on buyer-intent. So, if you are planning to launch your next marketing campaign soon, don’t forget to capitalize on this consumer behavior.
6. Google Adwords has now become Google Ads
If you are a digital marketer, there’s a high chance you already know this. While it doesn’t make much of a difference for you as a business, it has proved to be a master-move by Google.
As compared to Adwords, Google Ads is more user-friendly as the new entrants in the game of online marketing will easily understand its usability. Along with the name, Google also rebranded the logo and the URL and is making continuous efforts to redirect the existing customer to the new platform.
So, in case you are logging in for the first time and suddenly see the logo and the name changed – don’t be alarmed by the situation.
Over to you…
Google Ads is one of the easiest ways of boosting engagement and can help drive traffic quicker than any other SEO technique. So, now that you know the RoI for Google Ads is very high, it’s only wise to invest in Google Ads than in other conventional methods of advertising.
If you are looking for professional help, you can search for some expert Adwords agency in Australia and conduct deep research on the shortlisted names before finalizing.