Even when you have the best product in the world, without a good marketing campaign, you will not achieve the desired success. Nowadays, when the whole world is online, your focus should be on digital marketing. According to digital marketing companies in Dubai, online marketing is our present but also the future. If you wish to increase your business sales, you should take a quick look at this article
A marketing strategy should be part of every business plan, which means that you should determine the budget that you’re ready to invest in promoting your brand, product, or service. The essential thing to know is that this figure can vary every month; that is, the amount of investment may fall outside your budget. Read more about how to calculate the ROI on this link.

In case you need professional assistance with your digital marketing campaign because you don’t know where to start with all of it, you need to find the best digital agency Dubai in case your business is based in the UAE. The United Arab Emirates is home to many professional digital marketers and you should use their knowledge to be able to lift your business among the best companies in the market.

Why Is Return On Investment So Significant To Every Business?

Sometimes it will go under your expectations, while sometimes you will be pleasantly surprised by a successful campaign that has brought you significant savings. How your strategy will evolve and what results it will give, depends on your business moves.

Whenever we invest in something, we want to know if it has produced results, that is, whether we were able to return the investment, or whether the balance of our strategy is negative. The indicator we use in this case is called return on investment (ROI).

In Short About ROI

In the field of digital marketing, ROI is used to calculate the profitability of an initial investment in online advertising. It is most often expressed as a percentage or as a ratio of revenue of what we invest. As another benefit of this calculation, digital agency UAE explains the gaining of insight into how your marketing campaign is affecting your entire business.

Simply put, you are comparing the profit and initial costs of your campaign. Depending on the results, the business owner will know whether to continue investing or to divert money to another project. Of course, this does not mean that he should give up on digital marketing, but he/she should only approach it differently.

Calculating ROI

The calculation is quite simple - we deduct initial investment from the revenue. We put the result obtained in the ratio with the same investments. We should multiply the amount we get by 100. This way, we get the final ROI as a percentage.


For example, you hired a digital agency Dubai to help you realize and implement your digital marketing strategy. After a while, you want to see how things with your campaign are going. The calculation shows that the Facebook ads campaign has negative ROI and, at the same time, an email campaign yield a 50% return on investment. It is clear where the funds should be redirected.

Percentage Of Conversions

The success of a digital marketing campaign is not all about money, as it is shown by business owners who can count on ROI in another way. In some situations, the success of an online marketing strategy can also be calculated as a percentage of successful conversions, that is, converting internet users to what brings or will possibly bring in profits (customers, clients, subscribers, newsletter subscriptions, etc.).

The result of this calculation is also expressed as a percentage, that is, when these percentages are multiplied by the invested value, the value in money is recovered. This may provide you with an idea of how much conversion money you make, and whether you are doing things right.

The Things You Need To Know About ROI

The most significant the thing when it comes to calculating ROI is to realize which marketing method will significantly improve your overall ROI success score and which ones will tear it down. After you’ve recognized which methods to use more and which methods to avoid using, you’ll successfully bring your ROI to a positive the outcome, and all this is very important for calculating your return on investment.

There’s No Better Method Than Digital Marketing

You need to know that digital marketing companies in Dubai are the best solution to market your business digitally, and you’ll get fantastic results. Not all results can come back instantly, but you’ll see the changes within several weeks upon the start of your digital marketing campaign. Investing in your company’s future as well as in a marketing campaign is of the utmost importance so you could achieve all your goals and much more.

Comfortskillz

Safe Milli

Safe Milli is a graduate of FPI, he studied office technology and management. He is a young enterpreur who loves to share his thoughts on latest technology trends, new business ideas and opportunities, how-tos related topics. You can chat with him on Facebook for enquiry.

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