THE MAIN PRINCIPALS OF SUCCESSFUL BRANDING STRATEGY ON SOCIAL MEDIA

Social media is one effective tool that has brought success to many personal and business brands. As new social media channels evolve daily, many find it hard to maintain a loyal followership base or increase it. However, if you have a good strategy, you can achieve success in your social media branding campaigns. Platforms such as Socials Up are working seamlessly to provide the right tools to help you in branding your business on social media. Let’s take a look at some of the tips that can make that possible.

BRANDING STRATEGY

1. DEFINE YOUR BRAND

Defining your brand involve making your audience know what your brand is all about. It involves stating your mission statement, vision, purposes, core values, strengths, and other things that make you up. This will give your audience vital information about your brand and what to expect from you. It will also endear them to you if you have the right set of values.


There have been cases where some brands will buy another but end up selling them off because these brands they bought is different from them in many (if not all) aspects. If you want to acquire another brand, ensure that you get one whose objectives align with yours.

2. MAKE YOUR AUDIENCE YOUR TOP PRIORITY

Social media is a way of connecting to your target audience. Although social media is personal, it provides an avenue for creating good and long-lasting relationships with other people. In trying to establish these relationships, you must be able to gain their respect and trust. You must also care about them and their wants. Know what they want and what makes them happy and create your content based on that. Interact with them based on their terms and see them running to your brand.

Note that it’s not always about posting marketing messages or gathering followers. Your brand should be able to benefit from them and them from you. It should be a mutual relationship that favors both parties involved; else, you won’t keep them for long. In short, ensure that you make posts for your audience and not yourself. You can learn more from this page on how to engage your audience.

3. GET ACROSS TO THE RIGHT AUDIENCE

The world of social media is very vast. You can be doing the right thing but reaching out to the wrong people. If you can use the social media tool well, you can reach the right audience in no time. If used wrongly, it can boomerang and bring the wrong reputation to your brand.

You might not initially know how to reach the right audience, but with some little research and a few tips, you would get there. If your target audience is young teens, checkout Snapchat or Instagram. If they are 25-30, Facebook is the right place, while Twitter and LinkedIn is the place to be if you are targeting professionals and business executives. Concentrate more on where they are and not where they are not. 

4. REWARD LOYAL FOLLOWERS

Check out your social media followers. There must be some loyal customers who always like your posts, share and retweet them, and comment on them. You should reward such followers. This will encourage them to do more and also make others join your brand’s loyal customer base. What are you waiting for? Start rewarding them today.

5. REWARD YOUR HARDWORKING TEAM MEMBERS

Without your staff, your brand and its values might not get to your customers (and potential customers). These people give all their best to see that your brand gets the much-needed publicity and turn potentials into customers. If you haven’t been doing this before, it’s time to start appreciating the efforts of loyal and hardworking staff members of your team. You can do that by giving out awards, cash prizes, gifts, and other items. This will show them that you appreciate all their efforts and encourage them to do more.

Perhaps your brand is a small start-up, and you are the only one in the team and do well to also encourage yourself. Take time to relax and reflect on your efforts and think out ways to improve the gains made. 

6. BE FLEXIBLE TO STAY RELEVANT

A good brand should be able to listen to people’s suggestions and feedbacks. You serve the public, and their interest should be paramount. Don’t be rigid, be open to suggestions, and make necessary adjustments where possible. Also, do proper research on new ways of social media handling because it evolves. Then you would be ahead of the queue and get a good Return on Investments (ROI) on your Social media branding campaigns. To learn more tips to improve your brand on social media, visit this website.

7. MONITOR YOUR PROGRESS

It’s not just ok to put in your best in your Social media branding campaigns, monitoring your efforts and progress is also important. Without doing this, you cannot be able to know if you are making progress or not. There are many tools that you can use to monitor your progress on social media platforms. Analytics, conversions, reach, and many others are available on Facebook, Instagram, Twitter, and a host of many others. Use these tools well, and you would get good results.

You can also direct visitors to your brand’s landing page, where they will be asked to fill a form. Upon completion, you would be notified through mail. This is another good way of keeping tabs on all your branding strategies on Social media to know if you are making the desired progress.