SMS marketing
In the field of marketing message through email, viral marketing is perhaps the best and most popular strategies followed by marketers. This specific strategy encourages businesses to partner with other businesses to carry on their marketing campaign with more success and results. If you use this process it will allow you to attach your marketing messages to your emails.

In simple terms, viral marketing strategy is just another form of collaborative marketing for any business with the only difference that it lends more credibility. This is because your messages are passed on to other companies in similar trade.

The term ‘viral’ is something that you will not want close by but when it comes to internet marketing this term is the most wanted term. Anything that goes ‘viral’ on the internet is sure to become a hit and viral marketing is one of the newest types of internet marketing.

This process is worth investigating and investing because it has a lot of promises to make and provide to any business, large or small, in spite of it highly unflattering appellation. If you want to expand your business seriously then it is high time you know about this effective and most productive internet collaboration marketing tool.

About viral marketing

There is no virus spread through this marketing method that will fast multiply within and ultimately take over bending your marketing efforts to the whims and fancies of the virus. This is a collaborative tool that works best when your email is attached with other companies and passed on to them.
  • The viral marketing platform ensures aggressive expansion and growth of your business which is why it is the most favored method among all methods of text messaging for small business. The strategy finally uses your network of relationships developed with other companies as well as the resources of the companies that you want to collaborate with.
  • In the process your messages will be attached with your emails and will work both for your own business as well as for the collaborative marketing partnership you have established with other companies.
  • The viral marketing process allows you to include a marketing message in the emails that you send to your customers and clients but the most significant fact is that you can contract to have these marketing messages sent by other different companies through their emails.
  • When you establish a collaborative relationship with the secondary companies for passing along your email advertisement you will be able to reach out easily and more effectively to a whole new client base. This you will hardly achieve otherwise.
The fact that you will be able to target those audiences that you could not target before and otherwise with viral strategy, may sound a little confusing to you at first. It will also raise a few questions in your mind such as:
  1. Whether or not you are sending your marketing messages along with your company emails
  2. Are the other companies that you have collaborated with sending your advertisement along with their company emails?
The simplest answer to both these questions is to get your marketing message broadcasted. This is because when you use any outside company it will often involve a fee however such an investment may be worthwhile.


Viral marketing process will increase the volume of people you will be able to reach and at the same time it will increase the scope to reach out to a specific range of customers that you want and be able to target.

About its exposure

It will come to you as a surprise when you know that typically and undoubtedly you have been exposed to viral marketing all the time even if you do not realize it or register the fact. A few typical examples will make things clear for you.
  • One of the most definitive examples of viral marketing is when you use the free email websites such as Hotmail.com or gmail.com. If you have such an account, you are automatically attached to every email message you send because each message is accompanied by a message from the service provider. This message encourages the recipient of your message to sign up for an account. As a result, Hotmail and Gmail advertise their own business through your emails. Just imagine the volume of their advertisements considering the large number of Hotmail and Gmail users.
  • Another distinct example of viral marketing exposure is that of e-greeting cards. In this case, each greeting card sent typically carries the marketing message of the specific company. Therefore, this service encourages the recipient to send a card in return and response using this service through which they have just received the mail.
Viral marketing strategy is more recently developed and is becoming very popular quickly especially among the small businesses that wants fast and rapid growth by reaching out to more and more customers, targeted and beyond. It is more strategic and offers companies with a broader collaborative marketing platform.

Many facets of it

There are many facets of viral marketing strategy. It is much more effective than the traditional e-mail marketing as this is more of an art form. There are several ways to accomplish the desired results and objectives. A few of these ways are:
  • E-mail: This is the first but still works however it has become a bit harder to use due to more and more government restrictions imposed
  • Newsletters: Usually an extension of e-mail this is very effective tool to drive the number but needs adequate timely and valued information
  • Blogging: This is a fantastic way to get your message across using the tools on your website that will enable bloggers to interact with one another
  • Chat rooms: A chat room on your website will also encourage interactions among your customers and you may also use it to schedule special events
  • Tell-a-friend script: Adding a statement that the e-mail addresses supplied will not be shared with third parties will also increase customer list.
Lastly, adding video clips and flash games will also keep up the interest and increase traffic.

These are the viral strategies for SMS marketing we believe to be the most efficient. They will promote significant bulk SMS demands and won’t cause too many expenses. On the contrary, they will help increase interest and organic traffic to stay ahead of your competitors.

Axact

Safe Milli

Safe Milli is a graduate of FPI, he studied office technology and management. He is a young enterpreur who loves to share his thoughts on latest technology trends, new business ideas and opportunities, how-tos related topics. You can chat with him on Facebook for enquiry.

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