There have really been serious major changes in the Bollywood film and music industry over time. But we can see an amazing amount of growth and hard work put into practice. That’s why now even every other website like pagalworld or any other in the matter of fact whether Indian or western is placing Bollywood music in its major category. Do you know why? Because they want to sell their stuff. And the only thing which guarantees it is the trending stuff. Which Bollywood music never fails to entertain with. 

Emergence of Class


To put things in context, in the 1990s there was a thriving Indian pop market that emerged and flourished with the advent of music television channels in the country. During their brief heyday, artists such as Adnan Sami, Alisha Chinai and Daler Mendi released millions of copies of their albums. However, by the mid-00s, most pop artists had turned into performers, MTV had long since begun broadcasting mostly Bollywood music, and then reality shows, and the scene eventually split up and disappeared.

The difference this time is that democratizing the distribution of music through streaming services means that acts that work outside of Bollywood now have a new way to find and prove their audience.

To the Digital Side


Bhushan Kumar, chairman and managing director of T-Series, says: “Today, all platforms have realized that the days when only a large (movie) star can sell music have passed. If the music is bad, the big star can do nothing about it. "If music is written by an artist with a good voice and a good personality, even if she is a beginner, this is a big deal for us."

On the T-Series, most of the dozen vocalists and songwriters who signed exclusively with the label, such as Bhanushali, Randhawa, and Kakkar, sing and compose for many soundtracks and release non-filter songs.Chief among the factors behind the labels are adding more and more unfiltered music to their a mix of offers, as Bollywood just doesn't release as many hits as it once did.

“The real answer to the loss of Bollywood sparkle is that not enough good songs come out; regional conquest of real domination; it’s not the movie that makes the decisive dent, and the international continues to grow,” said Devraj Sanyal, Managing Director, and CEO of Universal Music India.
The hit rate in Bollywood fell for several reasons. 

Storytelling and mix

Storytelling formats have changed in the last decade, and directors have switched to using songs in the background instead of presenting them as complex dance sequences. As a result, fewer songs are created in general, and film producers compose soundtracks like Hollywood OSTs using several music directors in one film. Often, they buy rights to recent hits in a Hindi-like language such as Punjabi or Gujarati.

Conclusion

To sum it up, it's not what the ideal case scenario becomes normally. The same is the case with the Bollywood industry. So, it has been through its time but its where no other music industry. Just because of what it has achieved through the masses and its connection with the digital means.



Comfortskillz

Safe Milli

Safe Milli is a graduate of FPI, he studied office technology and management. He is a young enterpreur who loves to share his thoughts on latest technology trends, new business ideas and opportunities, how-tos related topics. You can chat with him on Facebook for enquiry.

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